Marta Javaloys and Sara Valero
from BBVA and Sopra Steria
“Define challenges to generate value. How to ask the right questions.”
The questions we ask ourselves define our reality and determine the solutions we are capable of devising, the right answer cannot be found without the right question. In a process of value creation, we are constantly asking questions: to identify what our challenge is, to understand the user, to understand the context, to define the experience, to align the team, to be able to measure results… We’ll talk about aspects to take into account, about the formulation of the challenge and its states and we will demonstrate tools that can help us to ask the right questions.